5 Useful Tips for Women Marketing

No one would deny that women are the biggest consumer group in the world. They have the most desire for consumption, which may become the true power that take the world out of the economic recession. So knowing some strategies about women marketing can be very vital to entrepreneurs leading to success.

1.  Learn Women Consumer Psychology

To know what most women consumers really want is a great knowledge to sellers. Handled well, the markets could be expanded smoothly. The consumer classes and the consuming ability as well as the consumption custom are all important to the psychology research. Sellers can be easier to win the female after they know them more.

2.  Quality and Brand

Women are inclined to buy the products that have public praise. Famous brand products are their first choices given similar prices among different products, for the quality of the brand products is usually high. What’s more, the luxurious brand products are the symbolic of status, which can satisfy most women’s vanity to some extent.

3.  Advertisement Specific to Women

Advertisement is necessary means to popularize products, for all groups. But now, we are experiencing a time that women take more important part in deciding whether to buy or not about the products, whatever in apparel consumption or in communications, tourism, fitness, cosmetics, books or in larger parts, such as home furnishing and cars. So some advertisements should be specific to women so that female consumers would like to buy them.

4.  Festival marketing

Remember we have so many festivals for women: the Valentine’s Day, Mother’s Day, Children’s Day and also the birthday. No matter the buyer is a mother, a girlfriend or a daughter, they are inclined to go shopping and on those days. Other festivals, such as Christmas and the New Year, would also nice opportunities for them to buy gifts to send to their family members. The shopping malls usually achieve better in the festivals than the common days.

5.  Online Marketing

Women are one of the biggest spenders online. They love to browse and they love innovation and creativity. So this is a big market for the sellers to dig and chances to succeed. Besides building an online shop, why not deliver your products, messages and services in format as magazines, catalogs and brochures as they are in the internet for the consumers to decide what to buy through digital magazines or flipping book marketing material? This can be done easily by the flipbook maker, and can be more appealing to women than the common marketing methods.

Those are only few strategies about the marketing for women. Generally, entrepreneurs can earn more as long as they value the female markets and provide women what they like.

What does Flipbook Tool can be used to?

Flipbook tool is popular software that can create digital magazines or eBooks with page flipping effect. The tool can be used to create very nice brochures or magazines to popularize products online; the flipping e-books are attractive to the readers. And the flipbook tool can do more than we did.

 

Maybe no one has maximized the potential of the flipbook tool. Most users just choose it to make a digital eBook for their own use. But it can be, in fact, much bigger than we ever imagined. Here are just few ideas to enlarge the usage of flipbook tool, and there are bigger markets for you to conceive.

Page Flip books – the basic function of the tool is to create a digital book with page flipping effect. The original pages can be images, photos, PDF or flash.

Page Flip brochures – that engages the customer and gives them an experience of what it is like to work with you, your brand and your services

Page Flip catalogs – whereby people can be given a video call to action, demonstrations, links to buy directly from the catalog

Page Flip magazines – Similar to e-books, online page flip magazines are more clear to telling readers information about products in a fashion and kind way, which could attract readers for further clicks hence building brand easily.

Page Flip Resumes – A resume with page flipping effect will be more creative and attractive, isn’t it? A video can also be embedded!

Page Flip Product Pages - you can hotspot the specials if you sell a lot of products, this attracts customers to click on what interests them and easy to take them to the product sales page.

Readers always prefer browsing whatever catches their eyes. And most of them do not like long introductory words. Magazines with more pictures than words are usually attractive. So to promote the flipbook products, many other functions can be explored. 

The basic functions include reply/ comment, forward (Email/ Facebook/ Twitter), Print, Download, Like, Upload to Apple devices as an app, and of course the forward to buy button. These are free marketing ideas and can also be found in the flipbook magazine software; and the SEO friendly codes embedded in the tool is capable for businessmen promote the digital magazines easily in the internet.

Remember that the traditional plain pages, websites and email marketing are no longer outstanding in the internet, while flip book marketing is a wonderful to connect and interact with readers. If the features of flipbooks can be explored well, a huge opportunity can be opened to expanding markets.

Why Businessmen Love Digital Flipbooks?

Have you ever noticed that more and more companies have changed their way to display products in the websites? They used to show the product images in one page all together. But now, the digital flipbooks have replaced them, which have converted the whole images to digital page-to-page magazines. So when customers are searching the product information in the internet, the flipbooks can impress them deeply. The following 4 reasons explain why businessmen love digital flipbooks.

1. E-Flipbooks are beautiful and attractive.

E-flipbooks have been used by many entrepreneurs to make their websites more appealing to their clients. If you have seen some demos of flipbooks, you will feel that flipbooks are beautiful than the common images or PDF files. In the flipbooks, different elements can be added to embellish the pages; and with various templates to the output books, they can be more welcomed and impressive. If businessmen use the flipbook creator to create their digital brochures or magazines and post them to their official sites, surely they will impress the customers deeply.

2. Digital flipbooks collect all images together

You’ll lose a lot of customers if they have no interest for the contents of the company official websites. Usually such websites contain too many words and limited pictures. But from now on, please alter it if you want to attract more customers easily. Try to show changes the dull images into flipbooks. On flipping the pages of the products, the readers will get a fresh impression about the products, no matter whether the contents are dull or not. Sometime, the form can change ideas too.

 

3. Digital flipbooks are realistic eBooks.

If someone has fed up with website page scrolling mode, the flipping books can solve the problem easily. With the technology of making flip books, enjoy reading the book flipping effect as real books can be realized. The page flipping effect gives clients a realistic experience of reading the actual digital magazines. It is much different and easier to use flipbooks in comparison to reading an e-book in a PDF format since flip books vivify the natural way of browsing the pages.

4. Digital flipbooks give readers more intention to read further contents.

Have you had the experience that once you opened one flipbook, it is hard to stop and always want to know what will the next one be? This is also the reason why many people prefer turning flipping books instead of the regular dull PDF pages.

Now, what more reasons do you think flipbooks will take? Of course there are more sparking spots to find as long as you make flip books the flip book tool by yourself. It is possible for you to convert your PDF files or cherishing images into flip books or digital magazines or company brochures easily.

How to Promote Books Easily?

If you have written a book and already published it, you must want to see your book can be sold as the bestseller in the market, which is competing furiously all the time. So as a writer, you should try your best to promote your books. Here are several good methods that may helpful.

1. Take the writer as stars

A book is merchandise with contents. The promotion of books is developed from the different features of each book. And the writer is the most distinct difference to books. But writers are usually ignored during the promotion. Yet we know that many book buyers choose books from the author of books. There will be a big market if the authors are known as famous as a star. Such as JK Rowling and her Harry Potter series, they are connected all the time.

So to promote the writers as stars, we should publicize them in different methods. And the social networking sites are very good tools to expose them.

2. Use social networking sites

If you are a writer and has not yet opened a blog, then you may have lost a great chance to publicize your publications as well as to communicate with your readers.

Technology has changed the readers’ choice of books. Readers intend to purchase the books that expose to them often. It is also recommended that the writers communicate with readers deeply through Twitter or Facebook, which are better methods to show the readers profile and their publications. What’s more, the readers can exchange their ideas with the writers easily; enhance to increase the popularity of the writers and the books.

3. The eBooks

Thanks to the increasing usage of the mobile internet devices, such as iPad, Kindle and the Amazon websites that containing numerous eBooks, reading has become a very relaxed way of life. The devices have also promoted the sale of books.

It is said that over 1 million pounds of Harry Potter eBooks have been sold in just three days following their launch on 27 March. That is a big chance if promoted well. Feeling no way to load your eBooks to the website? Then it is good method to make it if you could convert the pages of books into PDF forms and make them as a unique flipping book with the tool of flash book maker, the created digital books can also be uploaded to your Facebook or your own official websites in a form as a digital eBook. A lot of readers will be attracted easily if the flipping eBooks are made exquisitely.

Anyway, there are many other methods to promote books in the market as well as in the internet as long as you find the good way to attract readers. Good Luck!

Page Flip or Infinite scroll, Which do You Prefer?

When searching Twitter, Pinterest, or many other famous websites recently, we may notice that they have changed the traditional page flipping mode into infinite scrolling. This infinite scrolling technology, which can load more pages without clicking buttons to jump to the next page, can show more results automatically. It do not like the traditional “preview 3 4 next” page mode. The websites that use the infinite mode usually have a very nice user interface function, and they alert users that more pages are loading.

Which do you prefer, Page flip or infinite scroll?

Someone may hate page, since page detracts from our reading speed and comprehension by breaking sentences and paragraphs in the middle. Most websites break their contents into pages so that they get more page views and advertising for the same amount of content. It is popular in traditional media, such as Google search. Scrolling is not always pleasant. That's why most websites break down their contents into pages without containing one long page.

Someone may consider that forcing a user to drag a finger to initiate a flip every time is unacceptable. Web pages scroll because they are designed to appear on so many different screens, each with a different resolution and size, and the content on each page varies greatly, even on the same site. They have to cater to a large audience and work well with vastly different contents, thus scrolling is an ingenious compromise. However, infinite scrolling is only available for the contents that have just plain texts, such as tweets in Twitter.

Page flip is fast without worrying the time of further pages reloading. While scrolling interface usually runs slowly and unstably. And if the document or sites contains hundreds of pages, we’ll never know where will be the end. And it may similar to be a PDF viewer. Then who would have interest in it?

Page flipping was common on news sites 10 years ago but has all disappeared now. Yet it still is the main mode in iBooks on iPad and Kindle, as if they were made by the flipbook creator. Will it be welcomed if the eBooks on iPad or Kindle are viewed by infinite scrolling, instead of page flipping? Then, a book will be easy to be turned to the last page without worrying about flipping with fingers.

Personally, I would go for page flip for e-books but scrolling seems to be more "natural" when it comes to reading magazines or promotional folders. And I think the ideal interface allows users to change how they read text - page by page, manual, or automatic scrolling.

3 Apple Apps I Like the Best

I've played iPad for long time and was amazed by the numerous apps in the store. I downloaded many apps I interested in and also deleted some after short term experience. Yet there are also many apps that I kept them all the way and would like to play them almost every day. They are free and very good to use. I'm not an advertiser for the apps but I would like to share them with you whether you know it or not.

1- Pinterest
Pinterest is an app recommended from my friend. She spoke highly of the app. So I clicked it in the computer firstly, and then I was lost in it for long time.



I downloaded the app immediately and revisit it often. I'm sure almost all visitors who came to Pinterest will be impressed by the whole contents, so beautiful and well-organized. Everything related to our daily life will be found in it, telling us that life can be so exciting like these!

As the official site described, Pinterest is a virtual pinboard. It lets you organize and share all the beautiful things you find in your life. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

2- Flipboard
Flipboard is reviewed positively by Apple and was rated as the application Apple's iPad App of the Year in 2010. This tells us how amazing and unusual this app can be.



Flipboard is a digital magazine, and it is more than that. It collects the content of social media and other websites and presents it in magazine format and allows users to "flip" through their social-networking feeds and other websites.

Differentiate to the iBooks; the magazine is flipped vertically, which give users a fresh experience of reading. What's more, the contents of the magazines are subscribed according to the users' interesting, ranging from Travel, News, Design, and Music, Celebrities etc. to other social networking sites, such as Facebook and Twitter contents. And you can view them in details by flipping each board. You see information can be shared in such wonderful fashion!

Though there are many methods to create digital flipping publications with some digital magazine software, Flipboard is an app beyond those tools' reach. The customization access to interesting information in such an unusual fashion is the reason to success in my opinion.

3- Draw Something
Draw something is the most popular app now and it emerged only two weeks. The game was downloaded 20 million times in the first five weeks after its launching.



This game is so fresh that it is not only a layout for users to show the ability to draw as well as offer us a chance to guess what the pictures name is, no matter you know the drawers or not. The app is connected with other social media to let you show the results. That's also explaining why the app gains so great fame and attention till now.

Welcome to recommend your wonderful apps to me!

How to Get a Book Published Easily

Publishing our own books may be a great dream for some persons, especially the unknown writers or editors. Yet it is not easy to make it if no presses appreciate the works or have interest in publishing the book, except the writer has enough money to self publish them.

Traditionally, publishing books is not an easy issue. As the main paper media are newspaper and books. The writers or editors as well as the publishers should try their best to popularize their works in order to attract more readers enhance earn more profits and reputation.
What’s more, there is a long road for the writers and the press to go from writing the book until publishing or even selling them to the markets. Writing is not easy, so it is publishing. The finished book needs further editing, typesetting, pictures drawing, bookbinding and so on. Before the book is turned up before the readers, a series of tough work have done to it.

Thanks to the development of mechanization and other related technology, a lot of burdensome work have been relieved during the procedure of publishing and thus speeded up the course of extensive book publishing.
Another change that the high technology took to publishing is the popularization of internet, which has altered the layout of the publishing. The emerging media, such as blogs and Twitter and numerous e-books, have broadened the channels to publish articles, they also involved the ordinary persons in the publishing industry, hence take all persons have the easy approach to become a writer and access to build websites together; this is what web 2.0 time benefited us most importantly.
Publishing articles to the professional article websites or some sites that can sell e-books seems to be cool nowadays. But isn’t it be more amazing if all of your articles can be collected together and published as a digital magazine by your own? It sounds difficult, but we should believe the power of contemporary science and technology.

There are definitely some tools that can make self-publish easily. One of them is called the digital magazine software. It can easily combine your created PDF format articles together and then publish them as either HTML/EXE/ZIP or even Apple app or screensaver mode. After you created the flipping books, it is also possible for you to upload them to your own website, such as Facebook or the company sites. And all the procedures can be finished in only few steps. This flipbook creator makes publishing easy as everybody can have a chance to be a writer as well as the publisher.