2012年4月19日星期四

How to Promote Books Easily?

If you have written a book and already published it, you must want to see your book can be sold as the bestseller in the market, which is competing furiously all the time. So as a writer, you should try your best to promote your books. Here are several good methods that may helpful.


1. Take the writer as stars
A book is merchandise with contents. The promotion of books is developed from the different features of each book. And the writer is the most distinct difference to books. But writers are usually ignored during the promotion. Yet we know that many book buyers choose books from the author of books. There will be a big market if the authors are known as famous as a star. Such as JK Rowling and her Harry Potter series, they are connected all the time.

So to promote the writers as stars, we should publicize them in different methods. And the social networking sites are very good tools to expose them.


2. Use social networking sites
If you are a writer and has not yet opened a blog, then you may have lost a great chance to publicize your publications as well as to communicate with your readers.

Technology has changed the readers’ choice of books. Readers intend to purchase the books that expose to them often. It is also recommended that the writers communicate with readers deeply through Twitter or Facebook, which are better methods to show the readers profile and their publications. What’s more, the readers can exchange their ideas with the writers easily; enhance to increase the popularity of the writers and the books.


3. The eBooks
Thanks to the increasing usage of the mobile internet devices, such as iPad, Kindle and the Amazon websites that containing numerous eBooks, reading has become a very relaxed way of life. The devices have also promoted the sale of books.

It is said that over 1 million pounds of Harry Potter eBooks have been sold in just three days following their launch on 27 March. That is a big chance if promoted well. Feeling no way to load your eBooks to the website? Then it is good method to make it if you could convert the pages of books into PDF forms and make them as a unique flipping book with the tool of flash book maker, the created digital books can also be uploaded to your Facebook or your own official websites in a form as a digital eBook. A lot of readers will be attracted easily if the flipping eBooks are made exquisitely.

Anyway, there are many other methods to promote books in the market as well as in the internet as long as you find the good way to attract readers. Good Luck!

2012年4月16日星期一

Page Flip or Infinite scroll, Which do You Prefer?


When searching Twitter, Pinterest, or many other famous websites recently, we may notice that they have changed the traditional page flipping mode into infinite scrolling. This infinite scrolling technology, which can load more pages without clicking buttons to jump to the next page, can show more results automatically. It do not like the traditional “preview 3 4 next” page mode. The websites that use the infinite mode usually have a very nice user interface function, and they alert users that more pages are loading.


Which do you prefer, Page flip or infinite scroll?

Someone may hate page, since page detracts from our reading speed and comprehension by breaking sentences and paragraphs in the middle. Most websites break their contents into pages so that they get more page views and advertising for the same amount of content. It is popular in traditional media, such as Google search. Scrolling is not always pleasant. That's why most websites break down their contents into pages without containing one long page.

Someone may consider that forcing a user to drag a finger to initiate a flip every time is unacceptable. Web pages scroll because they are designed to appear on so many different screens, each with a different resolution and size, and the content on each page varies greatly, even on the same site. They have to cater to a large audience and work well with vastly different contents, thus scrolling is an ingenious compromise. However, infinite scrolling is only available for the contents that have just plain texts, such as tweets in Twitter.

Page flip is fast without worrying the time of further pages reloading. While scrolling interface usually runs slowly and unstably. And if the document or sites contains hundreds of pages, we’ll never know where will be the end. And it may similar to be a PDF viewer. Then who would have interest in it?

page flip

Page flipping was common on news sites 10 years ago but has all disappeared now. Yet it still is the main mode in iBooks on iPad and Kindle, as if they were made by the flipbook creator. Will it be welcomed if the eBooks on iPad or Kindle are viewed by infinite scrolling, instead of page flipping? Then, a book will be easy to be turned to the last page without worrying about flipping with fingers.

Personally, I would go for page flip for e-books but scrolling seems to be more "natural" when it comes to reading magazines or promotional folders. And I think the ideal interface allows users to change how they read text - page by page, manual, or automatic scrolling.